Supplements Launch Video
Project Vision
The mission was clear: craft a compelling 30-second launch video for JustFoodForDogs, showcasing their five innovative health supplements. This video had to effortlessly blend key health benefits and real ingredients with an upbeat, clean, and clinical aesthetic that mirrors the brand’s sophisticated image.
Workflow
1. Inspiration and Strategy
The creative journey began with an in-depth kick-off call, setting the stage for success. We brainstormed, strategized, and pinpointed the essential details that would drive the project forward. A meticulously crafted storyboard followed, mapping out every detail, proposed copy, and visual mock-ups. This process was all about alignment—ensuring that the vision was crystal clear to both the client and the creative team.
2. Craftsmanship in Action
With the blueprint in hand, we moved into the heart of production and post-production. Every element, from modeling and texturing to animating and rendering, was executed with precision. Visual effects, editing, and sound design brought the concept to life, turning the storyboard into a vivid reality.
3. Refinement Through Collaboration
Client collaboration was key to this project’s success. Weekly check-ins provided a rhythm for feedback and refinement. We fine-tuned copy, experimented with color palettes to enhance product visibility, and adjusted pacing to ensure clarity and impact. Every detail was carefully considered to elevate the final product.
4. Perfected Delivery
The result? A powerful 48-second commercial, along with five distinct 15-second edits for each supplement. These were meticulously exported in 16:9, 1:1, and 9:16 ratios, creating 18 versatile video variations ready to shine across all media channels. The content was poised to make a splash, perfectly tailored for JustFoodForDogs Amazon Store Page.
