Supplements Launch Video

Project Overview

JustFoodForDogs needed a dynamic 30-second launch video to introduce their five new health supplements. The goal was to highlight key benefits and real ingredients while maintaining a clean, professional look that aligned with their brand.

Workflow

1. Planning & Storyboarding

The project began with a detailed discussion to establish goals, messaging, and overall style. A storyboard was developed, featuring rough mock-ups and proposed copy to ensure alignment before moving into production.

Dog treat container labeled "Hip + Joint Care" with vegetables and fruits floating out of the container against a yellow background.

2. Production & Animation

With the plan in place, the production phase focused on modeling, texturing, animating, and rendering. Every detail, from product visuals to text animation, was carefully designed to create a smooth and engaging final piece.

A white background with a centered, stylized, three-dimensional dollar sign in dark blue, reflecting a metallic appearance.

3. Client Feedback & Refinements

Throughout the process, close collaboration with the client ensured the video met expectations. Adjustments included fine-tuning copy, experimenting with colors for better readability, and tweaking pacing to enhance clarity and flow. Regular check-ins kept the project on track and aligned with the client’s vision.

Collage of four images showing a jar of dog hip and joint supplement with falling vegetables and a black capsule, with varying background colors and text that reads, 'Clean ingredients you can see'.

4. Final Delivery

The final package included a 30 second main commercial along with five 15-second cutdowns, all optimized in multiple formats (16:9, 1:1, and 9:16) for different platforms. In total, 18 polished video variations were delivered, ready to launch on JustFoodForDogs Amazon Store Page and other web platforms.